This is a great (and very unique!) feature. Build your own database forms with no programming knowledge.
Create text fields, drop downs, encrypted fields, file uploads and more.
Nest custom data entries under one another, link custom data entries to a Customer.
If there is a feature in your business that is missing in the core UCM product you should be able to build it with this tool (you know, within reason…)
More details in this blog post: http://ultimateclientmanager.com/2014/01/05/new-big-feature-custom-data-forms/